Hide & Tree Concept

Objectives

• Create a convenient and fast online booking system.

• Increase brand awareness and build an emotional connection to the place.

• Provide transparent information about cabins, additional services, and activities.

• Simplify choice and booking for different target audiences.

User flow

The Problem

I started by trying to book a glamping site myself through several websites. Here is what happens almost everywhere:

The website immediately demands that you select dates
But the user often doesn't know the dates yet — they want to look at the options first.

Prices are hidden
Sometimes they are not specified at all or require several clicks to find.

No full online booking
Instead of a "Book" button, there is a feedback form. The user is already prepared to pay but is forced to wait for a response.

No understanding of the cabin layout
Site maps are missing, so it is difficult to understand where the cabin is located relative to the water, forest, or common areas.

Cabins are hard to compare
Information is scattered across pages and presented in long texts.

Cabin page

Stakeholder map

Direct

• Young people aged 20–35, tired of the urban environment

• Pairs looking for a romantic getaway

• Groups of friends

• Eco-enthusiasts

Indirect

• Investors

• Event organizers

• Bloggers and creative teams

• Partners and suppliers

Based on the stakeholder map, I identified three key proto-personas:

Young people Want to quickly escape the city without extra organization. Atmosphere, silence, and visual comfort are important. Part of the audience does not have a car.

Couples Want to spend time together meaningfully. Value pre-planned romantic scenarios so they don't have to design the itinerary themselves. They get lost when it's unclear what is included in the price.

Groups of friends Want an unusual, memorable experience. Need group activities and the ability to book multiple cabins at once.

From this, I derived four product requirements:

• Simple, transparent online booking without contacting a manager.

• The ability to choose the type of getaway (relaxed/active/romantic/group).

• A clear representation of the grounds and cabins: where everything is located and who it is suitable for.

• Detailed information on how to get there — to remove barriers for the car-free audience.

Final Solutions

Cabin cards without mandatory date selection. The user immediately sees all options with prices and brief descriptions. Horizontal scrolling allows quick scanning of options. You can select multiple cabins at once and proceed to checkout.

Interactive map of the grounds. The user sees where each cabin, cafe, spa, and activity zone is. Clicking gives brief information and a link to get details. This answers the main question: "What is even there and how far away is it?"

Booking system on the website. No calls and no feedback forms. The user selects a cabin, dates from the availability calendar, the number of people, and extra services (transfer, meals, gear rental, activities). Online payment, confirmation by email or messenger.

Prescheduled packages for different scenarios. Romantic weekend, getaway with friends, relaxation, active recreation — each package already includes a suitable cabin and a set of services. The user can customize the contents.

How to get there. Three options — by car, by bus, or by glamping shuttle. Routes and details are specified for each, and the button immediately opens the route in map applications.

What I reconsidered in the process

A cabin page instead of a popup. A popup with cabin details would overlap with the booking form — two layers on top of the main screen. A separate page keeps these tasks separate and avoids visual clutter.

Two buttons on the card: "Book" and "Details." Users arrive with different levels of decision readiness. A single button forced everyone through the cabin page — even those who had already chosen. The split shortens the path for the decisive ones and doesn't get in the way of the cautious.

Calendar on the cabin page, not in the catalog. In the catalog, selecting dates competes with selecting a cabin — too many tasks at once. On the cabin page, the calendar appears when the decision is almost made.

Visual Language

In the UI, I drew on the atmosphere of Ireland; the whole visual concept was built around freedom, comfort, and the quiet magic of Irish landscapes:

• Dark green as the primary color, suggesting nature and depth;

• Red as an accent, adding dynamics;

• Airy grids and large photos to immediately immerse the user in the location.

I was inspired by moss-covered cabins, stone hedges, and the feeling of being completely surrounded by nature, yet feeling cared for and comfortable.

Wireframes

Adaptive layouts